"It's the Branding, Stupid!"
It takes a lot of years to build a brand. Donald Trump and Hillary Clinton did it. When Donald Trump and Hilary Clinton entered the 2016 presidential campaign, regardless of your politics, you felt you knew them. Unless you've been under a rock for the last 30 years, no doubt you would have ran across a National Enquirer headline, seen Trump on The Apprentice, or Clinton jetting around the world as Secretary of State. And if you are like most entrepreneurs who desire to be ri